Along with just about everything else, the marketing paradigm in 2020 has taken an unexpected turn. The move to digital formats, devices, and pathways to build patient/client awareness and education, which was already in progress, is now accelerating exponentially.  Demand for natural care solutions has also skyrocketed in this new normal that is taking shape.  This creates opportunities for digitally savvy clinicians.

During this presentation we will examine the digital landscape and relevant consumer trends in order to:

• Understand the state and scope of digital marketing as it relates to healthcare
• Identify business opportunities for clinicians to reach current and potential patients/clients in more engaging and profitable ways
• Create a To Do list of next steps to help clinicians become more digitally proficient
• Enumerate the financial and altruistic benefits of digital delivery of medical care

All programs and Sonoran community members are welcome and encouraged to attend.

Jeff Hilton

Co-Founder Emeritus, BrandHive

Advisory Council, Sonoran School of Nutrition

Jeff Hilton co-founded BrandHive, a leading global healthy-lifestyle branding agency. Since 1996, BrandHive has provided high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies in the U.S. and across the globe. Jeff brings 40+ years of advanced business and marketing insight to his market-leading clients in the dietary supplement, functional food and beverage, and health and beauty categories. Jeff’s background also includes leadership positions with Nature’s Way as Vice President of Marketing, and Nutraceutical Corporation as President of their KAL supplement brand. He has been recognized by Advertising Age magazine as one of the nation’s Top 100 Marketers.

Jeff has been an invited speaker at healthy lifestyle events worldwide, including Natural Products Expos East and West, NBJ Summit, Fancy Food Show, IFT and Vitafoods Europe and Asia. He also received a Personal Service Award from Nutrition Business Journal in recognition of his ongoing efforts to raise the bar for the natural products industry through editorial contributions, pro bono work, webinars and speaking engagements.

In 2019, the Southwest College of Naturopathic Medicine reached out to Jeff to develop and teach the marketing curriculum for their Masters in Nutrition Business Leadership online degree which launches in 2021.  Jeff is also on the Advisory Board for Sonoran’s School of Nutrition.

Jeff is connected to the health and wellness space in a very personal way.  He believes in the power of alternative healthcare and walks the talk in his everyday life.  He is a valued health & wellness thought leader and advocate. His vision, leadership and boundless energy led to the acquisition of BrandHive by an INC 5000 marketing research and data management company in May 2019.